Customer Loyalty: How to Earn It
ADOTAS — There’s a saying in the business world: Customer acquisition is an investment, but profitability is built on customer retention. And with the economy in its current state, it’s more important...
View ArticleLoopt Star Adds Local Discount Detector
ADOTAS – Location-based mobile social networks such as Gowalla, Foursquare and Loopt have arguably turned consumerism into a game that’s fun for the whole family — long as they have cash. It’s a...
View ArticleAdara Connects Advertisers With Loyalty Data
ADOTAS – Especially in the age of the mobile consumer, loyalty programs are hot — and the data that comes out the other end is potentially priceless. So the new Loyalty Audience Platform released by...
View ArticleMaritz and Bunchball Mix Loyalty and Gamification
ADOTAS – In the social marketing age, everything can be a game, and every game can be social. Engaging a consumer through some kind of challenge is marketing magic, third-party “gamification” service...
View ArticleTesco Makes a Social Media Move With BzzAgent Acquisition
ADOTAS – Boston social media marketer BzzAgent has been acquired by Dunnhumby, the wholly-owned marketing subsidiary of the supermarket chain Tesco. The retailer is the third-largest in the world in...
View ArticleIndustry Leaders Offer Predictions for 2013 (Part 6)
1 2 3 4 5 6 7 8 9 10 Sean O’Neal, Global CMO, Mail Online “Native Advertising will become a standard line item in the online media RFP. Brands continue to become publishers in their own right, and...
View ArticleLive Twitter Feed From the Street Fight Summit in NYC
We’ll be tweeting all day (#SFSNYC) from Street Fight Summit 2012, Street Fight’s annual two-day flagship event in New York City. The conference will put a spotlight on some of the most exciting...
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