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Customer Loyalty: How to Earn It

ADOTAS — There’s a saying in the business world: Customer acquisition is an investment, but profitability is built on customer retention. And with the economy in its current state, it’s more important...

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Loopt Star Adds Local Discount Detector

ADOTAS – Location-based mobile social networks such as Gowalla, Foursquare and Loopt have arguably turned consumerism into a game that’s fun for the whole family — long as they have cash. It’s a...

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Adara Connects Advertisers With Loyalty Data

ADOTAS – Especially in the age of the mobile consumer, loyalty programs are hot — and the data that comes out the other end is potentially priceless. So the new Loyalty Audience Platform released by...

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Maritz and Bunchball Mix Loyalty and Gamification

ADOTAS – In the social marketing age, everything can be a game, and every game can be social. Engaging a consumer through some kind of challenge is marketing magic, third-party “gamification” service...

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Tesco Makes a Social Media Move With BzzAgent Acquisition

ADOTAS – Boston social media marketer BzzAgent has been acquired by Dunnhumby, the wholly-owned marketing subsidiary of the supermarket chain Tesco. The retailer is the third-largest in the world in...

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Industry Leaders Offer Predictions for 2013 (Part 6)

1 2 3 4 5 6 7 8 9 10 Sean O’Neal, Global CMO, Mail Online “Native Advertising will become a standard line item in the online media RFP.  Brands continue to become publishers in their own right, and...

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Live Twitter Feed From the Street Fight Summit in NYC

We’ll be tweeting all day (#SFSNYC) from Street Fight Summit 2012, Street Fight’s annual two-day flagship event in New York City. The conference will put a spotlight on some of the most exciting...

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